Advertising and marketing in Fredericksburg, VA
Reach Fredericksburg-area parents where they plan their week
Fredericksburg Moms creates content for parents, moms and families across the Fredericksburg, Virginia area, from Stafford and Spotsylvania to King George. Our home base is local, but our reach goes far beyond it. Partner with us to put your business in front of 25K local parents and an audience that keeps growing.
25K
local parents in our audience
19.4K+
social media followers
10.4%
social engagement rate
660K
views in the last 90 days across channels
Why Fredericksburg Moms
Local marketing that parents actually look for
Trusted and local
A guide families already use
Parents come to us to plan weekends, find classes and camps, and choose local businesses. Your brand shows up in the middle of those decisions, alongside content they trust.
Ready to act
An audience planning what to do next
Our readers are looking for something to book, buy or visit this week. That makes Fredericksburg Moms a natural fit for businesses that serve families.
Built to last
Content that keeps working
Sponsored articles, guides and directory listings stay live and searchable, with links back to your website that support your local SEO long after launch.
Who we reach
Local at heart, with reach far beyond Virginia
We create for parents, moms and families in Fredericksburg, Stafford, Spotsylvania and King George, the people most likely to visit, book and buy from local businesses. Our Reels and articles also travel well past the region, reaching families who are planning a visit, considering a move or simply love what we share.
- Core audience Parents, moms and families in the Fredericksburg, Virginia area
- Growing reach Families across Virginia and beyond through social and search
- Channels Website, Instagram, Facebook, TikTok, weekly newsletter and our mobile app
Advertising options
Ways to partner with Fredericksburg Moms
Mix and match formats or let us build a package around your goals. Every campaign is created by our local team and shared across our website, social channels and newsletter.
Video
Featured Reels
Short-form video filmed, scripted and edited by our team, shared on Instagram, Facebook and TikTok. Drone footage and paid whitelisting are available as add-ons.
Great for: grand openings, venues, classes and seasonal promotions
Website
Sponsored Website Features
A dedicated article written for local parents that lives on our site, ranks in search and links straight to your business.
Great for: explaining a service, a new location or a signature program
Social
Social Spotlights and Stories
Feed posts and story sequences that introduce your business to our followers, with links and promo codes that make it easy to act.
Great for: events, limited-time offers and quick awareness
Guides
Local Guide Sponsorships
Featured placement in our monthly local guides, like summer camps, after-school programs, fitness and birthday parties.
Great for: reaching parents right when they are comparing options
Display
Display Ads
Rotating and static ad placements on our homepage, articles and directory pages, seen by parents on every visit.
Great for: steady, month-round visibility
Newsletter Features
A featured spot in our weekly newsletter, delivered to local families who opted in to hear about the best of the week.
Great for: events, deals and time-sensitive news
Directory
Premium Directory Listing
Featured placement in our business directory with photos, up to 3 categories, rich calls to action and an offer spotlight. $200 per year.
Great for: every local business that serves families
Partnership
Year-Round Brand Partnerships
A 6 or 12-month plan that combines Reels, sponsored articles, social and display into one consistent presence, with a better rate than booking month to month.
Great for: businesses that want to be top of mind all year
See our work
Examples of what we create
A look at the formats local businesses use to reach our audience.
Social media video
142K viewsAttraction previewKalahari Resort
97K viewsIndoor playHappy Times Playland
234K viewsRestaurant partnershipPanda Express
423K viewsSpa dayBalian Springs
64K viewsDrone park tourPatriot ParkDisplay ads on every page
Static display ad
Jeff Rouse Swim and Sport Center
Rotating display ad
Collage Spa
Static display ad
Fredericksburg Field House
Recent local guides
Guides our sponsors have been part of
Each month we publish an in-depth guide on a topic parents search for, with featured placements for local businesses. Here are a few recent ones.
How it works
From first email to launch
Step 1
Tell us about your goals
Share what you want to promote and who you want to reach. We will reply with rates, availability and ideas.
Step 2
We build your plan
We recommend the right mix of formats and dates, then put everything in a simple proposal.
Step 3
We create and share
Our team writes, films and designs your content. You review it before it goes live across our channels.
Our partners
Local businesses we work with
Not ready for a campaign?
Start with something free
Every local business that serves families can add a free directory listing, share events on our community calendar and submit deals for our Local Deals page.
Get rates and availability
Let’s plan your campaign
Tell us a little about your business and what you would like to promote. We will follow up with current rates, open dates and a few ideas.
Advertising FAQ
Questions about advertising in Fredericksburg
How can I advertise to parents in Fredericksburg, VA?
Fredericksburg Moms offers sponsored Reels, sponsored website features, social media spotlights, local guide sponsorships, display ads, newsletter features and premium directory listings. Fill out the form above and we will recommend the best fit for your goals.
How much does it cost to advertise with Fredericksburg Moms?
You can start free with a directory listing, event submission or deal submission. Premium directory listings are $200 per year. Campaign pricing depends on the formats and timing you choose, so request current rates through the form and we will send them over.
What areas does Fredericksburg Moms reach?
We focus on parents, moms and families in the Fredericksburg, Virginia area, including Stafford, Spotsylvania and King George. Our social videos and articles also reach families across Virginia and well beyond.
Do you create the content for my campaign?
Yes. Our local team writes the articles, films and edits the Reels, and designs the graphics. You will have a chance to review your content before it goes live.
Is sponsored content labeled?
Yes. Sponsored articles, posts and ads are clearly identified, as described in our advertising disclosure.
Can I sponsor one of your local guides?
Yes. We publish a new guide each month on topics like summer camps, after-school programs and birthday parties. Sponsors receive featured placement in the guide plus promotion on our social channels.